Improving cash-out experience for crypto wallet usersImproving cash-out experience
for crypto wallet users
Uniswap | May - Aug 2024
TLDR
Overview
This project focuses on enhancing the process of converting cryptocurrency into traditional currency (fiat off-ramping).
My role
- Led end-to-end design across UX and UI for the off-ramping flow.
- Collaborated with engineering, CX, and legal stakeholders.
Solutions
See more detailsProduct Info
Uniswap is a pioneer in the crypto industry and a leading DeFi company, enabling users to swap tokens without intermediaries. Uniswap Wallet, a product of Uniswap, provides users with a secure and intuitive interface to manage their assets.
Problems
Business Problems
The fragmented user flow forces users to return to competitors, potentially leading to significant losses in user retention and engagement.
User Problems
Users have faced inconvenience over time due to the multiple steps required to switch between crypto and cash.
How can we create a seamless selling experiencethat solidifies user loyalty and eliminates the need to leave the ecosystem?
Strategy
Consistency & Familiarity
Enable users to confidently use the new 'Sell' feature through a consistent flow that mirrors the familiar 'Buy' experience, creating seamless asset trading.
User inclusivity
Design comprehensive user journeys that accommodate diverse situations and needs, ensuring everyone can access and benefit from this feature.
Solutions
1. Consistency & Familiarity
Switch easily between Buy & Sell
Integrate the 'Sell' feature into the existing 'Buy' screen, allowing users to toggle freely between buying and selling.
2. User inclusivity
Suggest alternative path to users
Enable users without supported crypto to seamlessly access alternative paths for selling.
2. User inclusivity
Anticipate user anxieties
Add a reassurance step before linking third-party providers to instill user confidence throughout the selling experience.
Takeaway
Collaboration with cross-functional teams
Collaborating with the CX team, engineers, and legal team provided invaluable firsthand user insights. This experience taught me how cross-functional teamwork is essential to developing solutions that are both user-friendly and robust.
Iterative design exploration
Through extensive design exploration and multiple iterations, I discovered the power of the iterative process in uncovering diverse user scenarios and business considerations. I learned that this approach is an effective way to inform and strengthen my design decisions.