Takeaway
Takeaway
Collaboration with cross-functional teams
Through extensive design exploration and multiple iterations, I discovered the power of the iterative process in uncovering diverse user scenarios and business considerations. I learned that this approach is an effective way to inform and strengthen my design decisions.
Collaborating with the CX team, engineers, and legal team provided invaluable firsthand user insights. This experience taught me how cross-functional teamwork is essential to developing solutions that are both user-friendly and robust. It was a truly meaningful experience to see how thoughtful design emerges through multiple perspectives working toward a common goal.
Iterative design exploration
Iterative design exploration
Takeaway
Collaboration with cross-functional teams
Through extensive design exploration and multiple iterations, I discovered the power of the iterative process in uncovering diverse user scenarios and business considerations. I learned that this approach is an effective way to inform and strengthen my design decisions.
Collaborating with the CX team, engineers, and legal team provided invaluable firsthand user insights. This experience taught me how cross-functional teamwork is essential to developing solutions that are both user-friendly and robust. It was a truly meaningful experience to see how thoughtful design emerges through multiple perspectives working toward a common goal.
Iterative design exploration
Collaborating with the CX team, engineers, and legal team provided invaluable firsthand user insights. This experience taught me how cross-functional teamwork is essential to developing solutions that are both user-friendly and robust. It was a truly meaningful experience to see how thoughtful design emerges through multiple perspectives working toward a common goal.
Through extensive design exploration and multiple iterations, I discovered the power of the iterative process in uncovering diverse user scenarios and business considerations. I learned that this approach is an effective way to inform and strengthen my design decisions.
Impact
Impact
Anticipate user anxieties
Add a reassurance step before linking third-party providers to instill user confidence throughout the selling experience.
User inclusivity
2
Suggest alternative path to users
Enable users without supported crypto to seamlessly access
alternative paths for selling.
Suggest alternative path to users
Enable users without supported crypto to seamlessly access alternative paths for selling.
User inclusivity
2
Switch easily between Buy & Sell
Integrate the 'Sell' feature into the existing 'Buy' screen, allowing users to toggle freely between buying and selling.
1
Consistency & Familiarity
Switch easily between Buy & Sell
Integrate the 'Sell' feature into the existing 'Buy' screen, allowing users to toggle freely between buying and selling.
1
Consistency & Familiarity
Switch easily between Buy & Sell
Integrate the 'Sell' feature into the existing 'Buy' screen, allowing users to toggle freely between buying and selling.
1
Consistency & Familiarity
Solutions
Solutions
Hypothesis
& Strategy
Consistency & Familiarity
Enable users to confidently use the new 'Sell' feature through a consistent flow that mirrors the familiar 'Buy' experience, creating seamless asset trading.
User inclusivity
Design comprehensive user journeys that accommodate diverse situations and needs, ensuring everyone can access and benefit from this feature.
Consistency & Familiarity
Enable users to confidently use the new 'Sell' feature through a consistent flow that mirrors the familiar 'Buy' experience, creating seamless asset trading.
User inclusivity
Design comprehensive user journeys that accommodate diverse situations and needs, ensuring everyone can access and benefit from this feature.
Consistency & Familiarity
Enable users to confidently use the new 'Sell' feature through a consistent flow that mirrors the familiar 'Buy' experience, creating seamless asset trading.
User inclusivity
Design comprehensive user journeys that accommodate diverse situations and needs, ensuring everyone can access and benefit from this feature.
Hypothesis & Strategy
Consistency & Familiarity
Enable users to confidently use the new 'Sell' feature through a consistent flow that mirrors the familiar 'Buy' experience, creating seamless asset trading.
User inclusivity
Design comprehensive user journeys that accommodate diverse situations and needs, ensuring everyone can access and benefit from this feature.
Consistency & Familiarity
Enable users to confidently use the new 'Sell' feature through a consistent flow that mirrors the familiar 'Buy' experience, creating seamless asset trading.
User inclusivity
Design comprehensive user journeys that accommodate diverse situations and needs, ensuring everyone can access and benefit from this feature.
Consistency & Familiarity
Enable users to confidently use the new 'Sell' feature through a consistent flow that mirrors the familiar 'Buy' experience, creating seamless asset trading.
User inclusivity
Design comprehensive user journeys that accommodate diverse situations and needs, ensuring everyone can access and benefit from this feature.
Hypothesis
& Strategy
Consistency & Familiarity
Enable users to confidently use the new 'Sell' feature through a consistent flow that mirrors the familiar 'Buy' experience, creating seamless asset trading.
User inclusivity
Design comprehensive user journeys that accommodate diverse situations and needs, ensuring everyone can access and benefit from this feature.
Consistency & Familiarity
Enable users to confidently use the new 'Sell' feature through a consistent flow that mirrors the familiar 'Buy' experience, creating seamless asset trading.
User inclusivity
Design comprehensive user journeys that accommodate diverse situations and needs, ensuring everyone can access and benefit from this feature.
Consistency & Familiarity
Enable users to confidently use the new 'Sell' feature through a consistent flow that mirrors the familiar 'Buy' experience, creating seamless asset trading.
User inclusivity
Design comprehensive user journeys that accommodate diverse situations and needs, ensuring everyone can access and benefit from this feature.
How can we create a seamless selling experience that solidifies user loyalty and eliminates the need to leave the ecosystem?
How can we create a seamless selling experience that solidifies user loyalty and eliminates the need to leave the ecosystem?
How can we create a seamless selling
experience that solidifies user loyalty and
eliminates the need to leave the ecosystem?
User
Problems
User
Problems
Users have faced inconvenience over time due to the multiple steps required to switch between crypto and cash.
Business
Problems
Business
Problems
The fragmented user flow forces users to return to competitors, potentially leading to significant losses in user retention and engagement.
Users are forced to return due to the lack of a complete flow. This results in missed opportunities for user retention and engagement.
The fragmented user flow forces users to return to competitors, potentially leading to significant losses in user retention and engagement.
Business Problems
User Problems
Users have faced inconvenience over time due to the multiple steps required to switch between crypto and cash.
Product
Info
Uniswap is a pioneer in the crypto industry and a leading DeFi (Decentralized finance) company, enabling users to swap tokens without intermediaries.
Uniswap Wallet, a product of Uniswap, provides users with a secure and intuitive interface to manage their assets.
Product
Info
Uniswap
Uniswap is a pioneer in the crypto industry and a leading DeFi company, enabling users to swap tokens without intermediaries.
Uniswap Wallet, a product of Uniswap, provides users with a secure and intuitive interface to manage their assets.
Uniswap
Uniswap is a pioneer in the crypto industry and a leading DeFi company, enabling users to swap tokens without intermediaries.
Uniswap Wallet, a product of Uniswap, provides users with a secure and intuitive interface to manage their assets.
Product Info
TLDR
This project focuses on enhancing the process of converting cryptocurrency into traditional currency. (Fiat off-ramping)
Overview
My role
Led the end-to-end design process for comprehensive UI/UX implementation of the fiat off-ramping process.
Collaborated with cross-functional teams, including engineering, CX, legal team.
Solution
TLDR
Solution
See more details
This project focuses on enhancing the process of converting cryptocurrency into traditional currency (fiat off-ramping).
Overview
Crypto
Fiat currency
My role
I led the UX/UI design from concept to implementation for the fiat off-ramping process, collaborating closely with cross-functional teams, including engineering, customer experience, legal, and third-party partners.
This project focuses on enhancing the process of converting cryptocurrency into traditional currency (fiat off-ramping).
Overview
Crypto
Fiat currency
My role
I led the UX/UI design from concept to implementation for the fiat off-ramping process, collaborating closely with cross-functional teams, including engineering, customer experience, legal, and third-party partners.
Solution
TLDR
Improving the cash-out experience
for crypto wallet users
Improving the
cash-out experience
for crypto wallet users
Improving the cash-out experience
for crypto wallet users
Uniswap | May - Aug 2024
