© 2025 Jisang Kim. All rights reserved.
Takeaway
Collaborating with engineers to streamline workflows and
minimize resource waste.
In order to create a multi-language and responsive site, I shared the work methods in advance with engineers. By sharing design ideas right from the wireframe stage, we were able to align everyone's views on the final product. This approach ensured we didn't waste resources and worked efficiently.
Smooth and quick communication with other product teams
As we were creating a site that plays a central role by connecting other products, it was essential to encompass all contents comprehensively. Therefore, I made it a priority to communicate frequently with teams from 5-6 different products and familiarized myself with their content.
Impact
3. Increasingly moving between platforms
The movement between the main platform and other ecosystem platforms is growing. 5.2% of users come from other platforms, while 2.7% of main platform users move to the game platform.
2. Surge in daily active users
DAU increased by 20% compared to the previous period, along with a rise in repeat visitors. In Korea, returning users grew by 10%.
1. High user engagement: Projects & Communication
Users showed a lot of interest in the projects and communication pages. The number of visits and dwell time per user is significantly higher than other pages.
Solutions
Create a unified news hub
Makes it easier to view all platform news within the ecosystem in one place, with articles categorized by platform and news content.
Communication
4
See all the different projects in the ecosystem at a glance
Allow users to view and explore various projects by type, such as games, DeFi, NFTs, etc., making it easy for them to find projects of interest.
Projects
3
Offer a glimpse into the growing aspects of the platforms
By showing real-time data from the platforms, users can see how actively the ecosystem is growing, as well as explore other platforms with interest.
Ecosystem
2
Make it easy and fast to enter other platforms in the ecosystem
Added a platform menu and positioned platform shortcuts at the top of the homepage for easy access to all platforms within the ecosystem.
Home
1
Iterations
Organize information based on what's important to users : Emphasizing the role of a central hub.
Considering what information users might prioritize, I have repeatedly tested the information order and finalized it through A/B testing.
Hypothesis
& Strategy
The central hub for
seamless connectivity
By providing entry points to other platforms all in one place, users will be able to easily navigate and explore other platforms.
The central hub for
all the latest data and activity
By showcasing lively updates of the platforms in one place, users can easily grasp the growth and potential of the product.
How might we make this a clear, engaging central hub that shows the ecosystem's growth potential and
makes it easy for users to find what they need?
User
Problems
1. Users found it inconvenient to search for and access various WEMIX-related sites individually because there's no central place for accessing all these platforms.
2. Updates and news about WEMIX platforms were scattered across Medium, making it difficult for users to find all the ecosystem news in one place.
Business
Problems
2. The previous version lacked platform growth data and failed to capture the ecosystem’s activity and dynamism.
1. As more platforms were added to the ecosystem, the
main site needed to become their central hub.
Background
What is WEMIX? What is an ecosystem?
WEMIX is a cryptocurrency, and its ecosystem is a space where users can freely transact. It encompasses various platforms, including games, an NFT marketplace, and a digital wallet.
Company
Info
Wemade, a South Korean game developer, has become a key player in the blockchain gaming industry. They launched the WEMIX Crypto and platform, creating an ecosystem and leading the sector's growth.
TLDR
This project focuses on transforming the platform from a general crypto introduction into a central hub where users can easily access everything related to the ecosystem.
Overview
Led the overall UXUI improvement across all screens, designing from the initial process to launch.
Drove collaboration with other platforms within the ecosystem for connectivity.
Worked with engineering and L10n teams to support languages across the product.
My role
Jan - Jun 2023
Transforming the crypto platform
into a central hub for the ecosystem